| You might be wandering the reasons your web | | | | |
| site is not getting much internet traffic. | | | | Keywords in Alt Tags: |
| After all your web site took lots of | | | | |
| financial and human resources, but | | | | Every html picture "img" tag should contain |
| unfortunately like so many web sites, it is | | | | an ALT tag with an appropriate description. |
| quite unknown and as a result it does not get | | | | Keywords should always be used when |
| enough internet traffic to make it | | | | appropriate. |
| financially viable. | | | | |
| | | | Keywords in Anchor Tags: |
| Did you know that about 80 percent of all web | | | | |
| site traffic originates from search engines? | | | | Every html hypertext link "a href " should |
| Yes, it is true! Listing near the top page of | | | | contain a TITLE tag with an appropriate |
| search engines and obtaining the attention of | | | | description. Keywords should always be used |
| your target audience should be a main | | | | when appropriate. |
| priority for any web site internet promotion. | | | | |
| | | | Robots.txt file: |
| And the good news about this is that | | | | |
| improving a web site position in search | | | | Make sure there is a robots.txt file in you |
| engine pages may be done for free. How? Using | | | | web site directory. This is a text file |
| search engine optimization (SEO) techniques. | | | | created by the webmaster, which will guide |
| | | | the search engine´s crawler when indexing |
| There many ways to promote a web site. Some | | | | a web site. |
| promotions are paid and some are free. Among | | | | |
| the free ones, the search engine optimization | | | | There are some cases in which one might not |
| techniques enables web sites to become search | | | | want to have some web pages indexed. This way |
| engine friendly. In other words, it makes | | | | thru the use of robots.txt, one will have |
| website pages to accept the search engine | | | | control over which pages will be indexed and |
| crawler in a friendly way. These techniques | | | | made available to the search engines. |
| will be some of the steps one will have to | | | | |
| use to obtain a better position in search | | | | User-agent: * Disallow: /tmp/ Disallow: |
| engine's pages, when searching for specific | | | | data/ |
| keywords, related to services or products | | | | |
| offered by a web site. | | | | HTML code validation: |
| | | | |
| Search engine optimization steps for a web | | | | Search engine's crawlers become more |
| page: | | | | efficient when indexing web pages with no |
| | | | html errors. Beware that some html errors can |
| Title: | | | | make search engine crawlers to give up |
| | | | indexing web pages. So it is recommended for |
| The html Title tag is a very important | | | | those web pages to be indexed, there should |
| element and must include the most important | | | | be no html errors. |
| keywords or phrases, which best represent the | | | | |
| products or services offered by the web page. | | | | Links: |
| It should not contain more than 60 | | | | |
| characters. | | | | Links are very important to search engines. |
| | | | The quality of links and whether it is |
| Keywords: | | | | reciprocal or not, are important factors in |
| | | | evaluating the importance of a web page. |
| The html meta Keyword tag should have all the | | | | Links from web sites with higher page ranks |
| keyword phrases which best represents the | | | | are a plus. |
| products or services offered by the web page. | | | | |
| Avoid repeating keywords and bad use of | | | | Registering with Directories and Search |
| capital letters. It should not contain more | | | | Engines: |
| than 250 characters. | | | | |
| | | | It is very important the registration of a |
| Description: | | | | website with directories and search engine |
| | | | web sites. It is a way of telling the world |
| The html meta Description tag is a | | | | that your web site exists. Avoid using |
| description of the web page, which will be | | | | automatic search engine/directory |
| displayed by the search engine. Make sure it | | | | registration. |
| contains keywords phrases. Avoid repeating | | | | |
| keywords and bad use of capital letters. It | | | | Search engine optimization has become a very |
| should not contain more than 200 characters. | | | | important set of procedures which helps web |
| | | | sites to become more relevant to search |
| Keywords in Headings: | | | | engines. To obtain an increase in internet |
| | | | traffic will take some time. It probably will |
| Keywords in Headings tags (h1) will be | | | | take some kind of additional promotion too. |
| interpreted by search engines as being an | | | | But anybody in need of higher internet |
| important keyword relevant to the web page, | | | | traffic, free search engine optimization |
| and it should be looked for and indexed by | | | | might be considered his first option. |
| the search engines. | | | | |
| | | | Roberto Sedycias IT Consultant |
| Web page text: | | | | |
| | | | This article is under GNU FDL license and can |
| It is a good practice to include informative | | | | be distributed without any previous |
| text one every page, using natural language | | | | authorization from the author. However the |
| and appropriate keywords. It should contain | | | | author´s name and all the URL´s (links) |
| more than 200 words. Informative text should | | | | mentioned in the article and biography must |
| be placed in the html Body section of the web | | | | be kept. |
| page. | | | | |