| The Land Rovers are originally British | | | | car lots of coverage, making the car reach |
| vehicles and have a manufacturing unit at | | | | beyond its target customer group. |
| Solihull in England. The first Land Rover was | | | | |
| made in 1948 in England itself. It was | | | | Many of the Land Rovers have been extensively |
| designed by Maurice Wilks. He is known to | | | | used by the military due to their durability |
| have been inspired by an American jeep that | | | | and sturdiness and astounding features. |
| he had seen at Wales. The first car was in | | | | Endurance of these vehicles can be judged |
| fact itself called the Land Rover. But as | | | | from the fact that many of the cars that were |
| time progressed, Land Rover became a brand | | | | made at the time of the Land Rover’s |
| that took to manufacturing newer cars under | | | | introductory period, are still driven by |
| it. The Land Rover has passed through many | | | | people or appear at various shows or are |
| hands, from the Rover group to the Premier | | | | being used after a little bit of restoration! |
| Automotive Group, which is a part of the Ford | | | | This just shows that a Land Rover is |
| Motor Company, and currently owns it. | | | | certainly a lifetime investment. They are |
| | | | considered to be one of the safest cars to |
| If you hear the Land Rover’s rich | | | | travel in and will never let you down. |
| history, you are sure to exclaim, “The | | | | |
| Land Rover almost sounds like best out of | | | | 1970s saw the dawn of the luxury Rovers that |
| waste!” And the reasons are plenty. The | | | | had all the features of a premium car besides |
| body of the Rover is very light and is made | | | | the trademark ruggedness. The Range Rover |
| from an alloy called | | | | (the first in this category) was so good that |
| ‘Birmabright’ that is made from | | | | it is the first and only car to be kept in |
| aluminium and magnesium. This alloy is | | | | the Louvre museum at Paris as an exemplary |
| extremely rust-resistant. These vehicles were | | | | form of modern sculpture. So much for the |
| in reality, forced to be made from aluminium, | | | | beauty of the Rover! It is simply |
| as they were made in the post war periods, | | | | incomparable. Range Rover was initially a |
| where there was little steel and surplus | | | | two-door version but when its sales picked up |
| aluminium available. This alloy was also | | | | it was made a four-door one. Increased demand |
| found to be softer than steel and so could | | | | and popularity amongst people, led the Range |
| bend and mould easily, requiring less number | | | | Rover to advance to better versions like the |
| of tools. Another peculiar thing about these | | | | Land Rover Discovery, Defender, |
| cars was that, the earlier vehicles were | | | | Freelander-which is a landmark by itself. |
| mostly of green color. This was due to the | | | | |
| excess of green paint available after the | | | | The Land Rovers have a fan base in the film |
| war! The military used this color to paint | | | | industries across the world too! They have |
| the aircraft cockpits! Who would think that a | | | | featured in many films! Land Rover celebrated |
| world class SUV would have been made in such | | | | its 50th anniversary in 1998. |
| a way! In fact it is said that the Land Rover | | | | |
| was designed just to keep the Rover Car | | | | The various well-known models of the Land |
| Company busy during the depression period! | | | | Rover are the DISCOVERY3, FREELANDER2, |
| This first model was a simple vehicle, | | | | DEFENDER, RANGE ROVER SPORT and RANGE ROVER |
| primarily made for farm and industrial use | | | | VOGUE. |
| and was made such that it could traverse all | | | | |
| terrain. The car was highly functional and | | | | Despite being premium cars these cars have |
| could be cleaned fully when dirtied. It was | | | | high maneuverability, are very fast, work |
| even bulletproof! The Land Rover was first | | | | astonishingly well for long distance travel, |
| showcased at the Amsterdam Motor Show and was | | | | can withstand any kind of torture and are |
| an instant hit. It attracted the entire world | | | | amazingly safe! If you want to experience |
| and the media played an important role in | | | | what a true SUV is like, the Land Rovers are |
| this. Even the non-motor magazines gave the | | | | your best option. |