| When Advertising, it's not always better to | | | | them a return on their investment.One really |
| be the lone wolf.Before using a certain | | | | exceptional strategy I use when looking to |
| medium to advertise, consider those that went | | | | advertise in a new market is to actually call |
| before you. If you are thinking of | | | | people advertising in it to see if it is |
| advertising in a newspaper for example, | | | | working. Of course I look for someone in a |
| consider how many of your competitors are in | | | | non-competitive business and have discovered |
| the same paper. If you don't see any | | | | they are generally willing to help with an |
| competitors at all, there may be a good | | | | honest assessment. Often times this |
| reason for it.Don't think for one moment that | | | | conversation puts us on the same level "from |
| your the first guy to think of using this | | | | one entrepreneur to another" and opens up a |
| particular medium to advertise. It is | | | | networking opportunity for me as well.This |
| remotely possible you are but chances are | | | | brings up a few other thoughts including my |
| slim you'd be the first person to pioneer | | | | favorite - parasite marketing. Read about |
| this advertising path.I think of this | | | | that on my website.The moral of the story is, |
| psychology much like the feeling one gets | | | | the lone wolf may be alone because he's too |
| when passing a slot machine. Hmmm... no one | | | | ignorant to find a pack or he's blind. All |
| else is playing this one, I think I'll give | | | | too often inexperienced marketers will try a |
| it a try, man oh man, it is calling my name. | | | | bunch of different avenues and like rolling |
| Even in the world of gambling, the smart | | | | dice, hope to get lucky. Your safest if you |
| players go where the machines are known to | | | | go with the flock in the beginning, advertise |
| pay off more often.A perfect example is | | | | where the competition advertises and then as |
| motorcycle dealers. You will find that | | | | you begin to make some money try the waters |
| despite the competition, they tend to show up | | | | elsewhere.The Lone Wolf is Blind |
| in the local "everything used for sale" | | | | |
| paper. In Michigan, it's called the "Trade n | | | | by Lemonade Stand Simple Author & Small |
| Times". This paper comes out every couple of | | | | Business Coach Dan NicholsFor a great radio |
| weeks and lists everything from sewing | | | | or tv guest, contact Dan Nichols by phone |
| machines to homes for sale including used | | | | 248-396-0656 or email To purchase the |
| motorcycles. Why do the dealers choose this | | | | guaranteed business planning program visit |
| paper? Because they know that most of their | | | | the website at To receive regular |
| client base sell their used bikes here first | | | | streetwise business advice, email "Lemonade |
| while they begin to look for a new one. And | | | | Stand Simple" is a Federal Trademark of P2E |
| the reality is, they wouldn't keep paying the | | | | LLC, a Michigan Company. |
| money to be in this paper if it didn't earn | | | | |