| Often people start in network marketing with | | | | and most important is to lead by example. |
| great enthusiasm and high hopes of achieving | | | | People are most likely to duplicate what you |
| success. Yet, after varying lengths of time, | | | | do, rather than what you say. So you need to |
| they often quit the opportunity and are | | | | ensure that your actions match your words. |
| disillusioned. This article will explore the | | | | |
| factors that often lead to failure. Then, | | | | The next area to focus on is building the |
| some solutions will be offered to address | | | | dream that is, why the person is in this |
| these. | | | | business. Usually it is not because they |
| | | | think it is the best product that they have |
| Sometimes motivation is only momentary and | | | | ever used. Instead it is because of what the |
| easily deflated. As soon as the new recruit | | | | business can give them in the future usually |
| starts to experience objections or | | | | more money for a better lifestyle and more |
| rejections, the drive to action quickly fades | | | | time to spend with their family and friends. |
| and they stop all activity. Rather than work | | | | This should be continually worked on to |
| their way through their feelings of not being | | | | maintain the motivation to get through the |
| able to cope with these setbacks, and growing | | | | difficult times that each of us do face. |
| from the process, they choose to quit. | | | | |
| | | | Which means that we should also acknowledge |
| In today's society, so much is expected and | | | | that there will be difficult times. Too often |
| available instantly. Consequently, there are | | | | a rosy picture is painted. All progress, both |
| unrealistic expectations generated about what | | | | in business and in life, involves going |
| is required to achieve success. When new | | | | through difficult periods and then coming out |
| recruits realise that they will have to work | | | | the other side with things learned and |
| and wait for results, and that success will | | | | achieved. It always should be shown that an |
| not occur overnight or tomorrow, they often | | | | investment now is required for the future |
| lose their desire to work the business and | | | | benefits we are aiming to achieve. |
| instead peruse the next "get rich quick" | | | | |
| opportunity. | | | | As leaders, we need to develop the ability to |
| | | | be able to distinguish those who have genuine |
| Then there are those who want to change the | | | | ability to grow and be a success in the |
| system as they know better. They have a | | | | business compared to those who are just the |
| tendency to not listen as the sponsor is | | | | "get rich quick" type or the "know it all" |
| explaining how to succeed and learn from the | | | | type. The bulk of our energy to teach and |
| mistakes of others. Instead, they know best | | | | develop our recruits should go into those who |
| and make subtle changes to the plan that | | | | will respond and grow their business. There |
| makes it hard to duplicate. When their | | | | are times when we will get this wrong, and we |
| efforts don't translate into the success they | | | | need to cut our losses and move on when this |
| think they deserve, they blame the plan and | | | | occurs. |
| quit. | | | | |
| | | | At all times, we need to ensure that we are |
| Another situation of concern is where a | | | | teaching our recruits what works. We should |
| recruit has a poor sponsor who either doesn't | | | | share with them a system that can be |
| teach the recruit, or provides part or | | | | duplicated, with consistent successful |
| incorrect information. The new recruit, full | | | | results. As we learn of improvements to our |
| of enthusiasm proceeds to implement what has | | | | success system, we need to share these also. |
| been taught and doesn't get the results | | | | We should not be afraid to learn from our |
| expected. Sometimes the recruit will not | | | | recruits either. Through their efforts we may |
| recognise that they have a poor sponsor and | | | | learn important improvements that can be |
| after some time will quit because they have | | | | implemented across our organisation. |
| run out of money and motivation. | | | | |
| | | | Through our own leadership and efforts, we |
| In each of the above situations, the common | | | | exhibit that persistence and ongoing learning |
| factor or cause of failure was that the | | | | and development are keys to our future |
| person quit the business. So what can you do | | | | success. Through helping those who share the |
| as a network marketing leader to address this | | | | same desire to improve and grow a business |
| problem within your group? There are a few | | | | while improving their life, we will all share |
| things you can do that may help. The first | | | | in the success that we are aiming for. |