| Meta description tags are used on web pages, | | | | not the keywords used in the keyword |
| usually at the top of the page, and are | | | | description are in fact mentioned throughout |
| hidden from view of everyone except the | | | | the webpage. |
| search engines. They used to hold quite a bit | | | | |
| of weight in the search engine ranking | | | | Alt tags still remain an important addition |
| process of websites, but are not used as much | | | | to your webpage, as they describe the images |
| anymore. This is because people would pack as | | | | which are used throughout your site. It's |
| many keywords as they felt necessary into | | | | important to include alt tags so that search |
| this hidden code on the webpage, and soon the | | | | engines can recognize all of the images that |
| ranking system used by the search engines was | | | | have been used throughout and where they came |
| no longer as valid as it had been in the | | | | from. Alt tags that also contain keywords, |
| past. | | | | can also help to improve your keyword |
| | | | frequency, which in turn will improve your |
| So, the question is now raised, should I | | | | search engine rankings. |
| include Meta description tags, alt tags, | | | | |
| title tags and Meta keywords in my webpage? | | | | Although many of these Meta description tags |
| The simple answer is yes, why not; every | | | | no longer carry as much weight in the process |
| little bit helps when it comes to improving | | | | of determining search engine positioning, |
| the likelihood of positioning your website | | | | they do still carry benefits among some of |
| into the top search results. If you break | | | | the search engines. It's important to |
| down the importance of each of the Meta | | | | remember that if you include keywords in any |
| description tags, different search engines | | | | description tag, particularly the alt tags, |
| will put more weight into some of them then | | | | that you also include them often throughout |
| others. Google (TM) for example ignores most | | | | the body of the actual webpage. This way, |
| of these Meta description and Meta keyword | | | | when the search engine crawler compares these |
| tags, and puts more focus on the keywords | | | | Meta tags to the content throughout the rest |
| that are used in the actual content of a | | | | of the page, they will match up, leaving your |
| webpage. Some search engines, that still use | | | | site with higher credibility, which will |
| keyword description tags in their search | | | | hopefully result in higher page and search |
| engine crawls, will often verify whether or | | | | result rankings. |